I spent the summer at NANIMERICA working at the intersection of marketing, design, and e-commerce. I made a lot of the brand’s day-to-day visuals: TikTok videos, motion graphics, website banners, short-form ads, etc. My responsibilities also included post-production editing for product photoshoots and monthly model shoots. I also designed a new abandoned cart flow to support customer retention.
My work during this term was part marketing, part admin, part "spontaneous projects". I ran WIN's LinkedIn page, which boosted followers by 15%. I also updated website pages through a CMS, tweaked layouts for accessible design, and worked on branding bits like logos and style guides.
This role was operations-focused and gave me a good look at how large teams stay organized. I helped keep projects on track by coordinating meetings, managing timelines, and flagging important action items; all key aspects of long-term projects.